Naturals was conceived with the idea of the modern Indian. Founded by K. Veena, whose knowledge of the international beauty industry pioneered a new era in the hair and beauty care industry in India, Naturals has made a path-breaking change in the way the beauty industry has been perceived.

So in the early 2000s, she made that dream a reality by setting up her first salon in Chennai. It took her only a while to understand the market potential and the ever-increasing demand for professional grooming. In 2004 her husband co-founder & CEO, CK Kumaravel joined and ever since then, the Naturals team has been able to meet every challenge in this competitive industry.

Today, Naturals is India's most prominent chain of hair and beauty salons. Thanks to our world-class service, courteous staff and loyal support from our patrons, Naturals now has 750+ salons across the sub-continent and aims to expand to 3000 salons by 2029.